Hi,
I'm Marilyn.
Digital Marketing Strategist
I’m a multi-channel digital marketer with experience in paid social, SEO, email marketing, content strategy, analytics, and marketing automation. I create thoughtful, results-driven campaigns that help brands grow visibility, strengthen engagement, and turn strategy into action.
Experience
With over a decade of experience, I’ve led and supported digital marketing and recruitment marketing campaigns that drive engagement, visibility, and results.
Digital Marketing Consultant (Freelance)
Mending Hearts Primary Care | Tampa Bay, FL
2024 — Present
Support a mobile healthcare provider through digital marketing initiatives including paid social, SEO-focused website content, email marketing, social media campaigns, analytics setup, and marketing automation
Recruitment Marketing Strategist
JobsInLogistics.com | Remote
2015 — March 2026
Led strategic digital recruitment marketing initiatives for major brands, combining analytics, audience targeting, campaign strategy, and client collaboration to support hiring goals and brand visibility
Executive Assistant to the President
JobsInLogistics.com | Remote
2015 — March 2026
Supported executive operations, client relationships, and high-impact digital hiring campaigns while helping streamline internal processes and deliver strategic support across the business.
Admin Marketing Assistant
JobsInLogistics.com | North Miami, FL
2012 — 2015
Contributed to marketing campaigns, digital content, and customer support initiatives across a family of niche job boards, helping strengthen user experience and campaign execution.
Education
I’ve built my digital marketing skill set through a combination of formal education, certifications, and hands-on experience in areas like SEO, analytics, and paid social.
Certificate in Digital Marketing Science
University of South Florida | Tampa, FL • 2025
Website Design & Development Certificate
Webster University | St. Louis, MO • 2015
Bachelors in Management Information Systems
Florida Memorial University | Miami, FL • 2011
Skills & Expertise
Experience across strategy, execution, and performance analysis in digital marketing.
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Digital Marketing Strategy
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SEO (Search Engine Optimization)
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Social Media Marketing
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Paid Social
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Email Marketing & Automation
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CRM & Marketing Platform Management
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Content Marketing & Storytelling
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Project Management
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Customer Experience & Communications
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Recruitment Marketing
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Campaign Development & Optimization
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A/B Testing & Performance Analysis
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HubSpot CRM & Marketing Hub
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Google Ads (Search Campaigns)
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Google Analytics (GA4)
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Wix
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Zapier
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Canva
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Mailchimp
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Meta Business Suite
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Microsoft Office Suite
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HTML/CSS Basics
Want a full overview of my experience, certifications, and skills? Download my resume below.
Projects
My portfolio includes real-world client work and hands-on digital marketing projects focused on paid social, SEO, email marketing, automation, analytics, and content strategy. Each case study reflects my approach to building thoughtful campaigns and measurable marketing solutions.
Click any project to view the full case study →
Curious? Click below to view case studies
Explore My Portfolio
Click any project below to view the full case study →
Mending Hearts Primary Care – Healthcare Digital Marketing Case Study
A multi-channel healthcare marketing project featuring Meta ads, landing pages, social campaigns, email marketing, analytics setup, and automation.
SEO Audit Case Study – GoDaddy
A strategic website audit evaluating on-page, off-page, and technical SEO performance, with recommendations to improve organic visibility.
Lead Capture & Marketing Automation – Happy Paws
A HubSpot workflow project demonstrating lead capture, segmentation, automated follow-up, and customer journey support.
I believe the best marketing combines clear strategy, strong messaging, and real results.
Let's Connect
I’m currently exploring new opportunities in digital marketing where I can contribute across paid media, SEO, email marketing, content strategy, analytics, and campaign execution. If my background aligns with your team’s needs, I’d love to connect.